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The Design of Everyday Things By Don Norman (Paperback)
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The Story
The Design of Everyday Things By Don Norman is a foundational book on design, usability, and human-centered thinking. It explains why everyday products often frustrate users and how good design can make objects intuitive, accessible, and easy to use. Drawing on psychology, cognitive science, and real-world examples, Norman introduces key concepts such as affordances, feedback, and user-centered design. Widely regarded as a must-read for designers and product thinkers, this paperback edition is ideal for readers interested in UX design, product development, and usability.
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Chapter I
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